Ready to start landing dream publicity?

Check out Impacting Millions® and $1,296 in bonuses from yours truly.


What is Impacting Millions?

Impacting Millions® teaches you how to connect with the media and land high-exposure opportunities, so you can get featured, published, and interviewed. If you’re tired of playing small and ready to be seen as the go-to expert in your field, read on.


Impacting Millions is right for you if…

You’re just getting started as a coach, consultant, service provider, or course creator. You feel lost in a sea of people doing work similar to yours… and you’re ready to stand out.

You’ve been in business for a few years, but you’re not getting the attention or clients you know your business deserves. (You know you’re amazing at what you do – you just need more people to know that, too.)

You’re an established 6-figure or multi-6 figure entrepreneur who dreams of writing books, being on television, or being seen as the top leader in your industry.


Special bonuses, just for you!

Join Impacting Millions® today and you’ll get Selena’s generous, Oprah-worthy bonus package, PLUS these epic special bonuses from me to you.


YOUR BONUS PACKAGE: Visual Storytelling for Purposeful Organizations

3 Live Trainings Delivered in a Single Day Workshop

This full-day workshop is based on my experience producing hundreds of micro-documentaries for purposeful organizations in more than 30 countries that were used to attract new communities of support, raise millions of dollars and advance legislation.

BONUS PACKAGE TRAINING 1: Strengthening Humanization in Your Stories

$324 VALUE — Stories can be the most powerful way to overcome long standing stereotypes.

In this live online training you will learn how to identify the specific stereotypes that may be present in your audience and how to apply the right antidote for each one. This way you can intentionally overcome these stereotypes with your stories, rather than inadvertently reinforce them.

YOU’LL WALK AWAY WITH: A simple, evidence-based humanization process to determine which storytelling antidote to apply to each stereotype that you are having to deal with.

This training will be recorded & available for 30 days after the event.

BONUS PACKAGE TRAINING 2: Developing an Engaging Media-Ready Narrative Framework

$324 VALUE — Whether they are Instagram posts or articles for mass media channels, the impact of your stories can be magnified when those stories relate to a clear overarching Narrative Framework.

You will start by assessing your framework. Is it too focused on issues? Or too focused on solutions? Both are problematic for different reasons.

I’ll help you develop a framework that goes beyond issues and solutions and that is more suitable for purpose-driven organizations — a framework that draws your audience in, that stimulates their curiosity and that wakes up their creativity. The relationship between a framework and a story is a bit like that between a Christmas tree and the ornaments. The framework is the tree — and the stories are the myriad colorful figures that will light it up.

A natural place for your Framework is on the landing page of your visual stories and in the descriptions of your visual stories. Including it in your media pitches will also make it a lot easier for bloggers and journalists to write about your short films and other visual stories and to place them in context in an editorial way for their audience.

YOU’LL WALK AWAY WITH: An updated draft of your overarching Narrative Framework that will provide the context for your stories. In the morning, we’ll focus on the tree.

This training will be recorded & available for 30 days after the event.

BONUS PACKAGE TRAINING 3: Demystifying the Anatomy of a Compelling Visual Story

$324 VALUE You know a compelling video when you see one, but the elements that make it compelling can remain elusive.  In this training, we will dive into the heart of the matter—the micro-documentaries themselves. You’ll learn which stories are best suited for you to bring your overarching framework to life and you’ll learn the vocabulary for making effective visual requests from photographers and videographers.

You’ll get clear on how to distinguish between a story and a presentation and we’ll demystify the anatomy, the components that make a visual story compelling. I’ll show you our very best secrets for captivating your audience visually and touching their hearts through your photos and videos.

YOU’LL WALK AWAY WITH:  A fresh list of ideas for compelling photo and video stories, a system to rank and prioritize them for production and clarity for how to ensure that they will translate well visually. 

This training will be recorded & available for 30 days after the event.

SURPRISE BONUS! Live Support: 1:1 Guidance in Group Setting

$324 VALUE — Approximately 4 weeks after the Visual Storytelling workshop we’ll hop on a live group call on Zoom where I will offer personal guidance to you on any of the themes of the storytelling training or nature practice.

Bring your projects you’ve been working on or any topic that you would like me to expand upon or help you get unstuck.

If you can’t make it live, you can submit your questions ahead of time and watch the recording of the call.


Stop watching others shine.


What people are saying:

Oprah Magazine said YESSSSSSSS to me! One of my dreams come true. I shared a story about the best gift I’ve ever gotten and they love it. My life is amazing.

Thank you Selena Soo for this course, the encouragement, and these opportunities.


Thank you Selena and Lynya! Your mentorship has been invaluable in getting Accountability Works featured in both Fast Company and Business Insider! Marissa and I could not be more thrilled or grateful!


When I started Impacting Millions last April, one of my goals was to get into Business Insider by the end of the year. But I did it in October! I was featured with 5 others in an article that is 100% my area of expertise.



I’m a proud partner of the Impacting Millions program.

If you enroll through my link, I will receive a commission which means I can provide you with extra bonuses to make your experience even better! I only promote people and programs that I stand behind 100% and that I know will help you create real results in your business.