Will getting publicity help me grow my business?
Impacting Millions combines publicity with business strategy.
In this course, we help you think strategically about what your business goals are (i.e., email list growth, getting high-end clients, publishing a book, being seen as a thought leader) and what type of publicity can help you reach them quickly.
And then we show you how to leverage that publicity – to turn your new followers into raving fans and customers, and how to use this publicity in a strategic way to grow your business and brand for years to come.
Many of our students have landed high-end clients for their premium services and programs, along with customers for their products (info products, books, and other physical products) as a result of the publicity they secured through Impacting Millions.
Will Selena be connecting me directly to her media contacts?
No. That’s the type of service a publicist would provide (and a good one can charge $5,000 – $10,000 per month, with a 6-month minimum retainer).
What we do offer are regular opportunities to connect and be supported by our senior media coach, Lynya Floyd, on our monthly hot seats call. Lynya is a veteran magazine editor and writer for publications like Money, Glamour, Essence, Family Circle, and Cosmopolitan. She’s also helped entrepreneurs (like you) get into media outlets like Business Insider, Forbes, Entrepreneur, and top podcasts.
We are also gifting you our Master List of our Favorite Media Professionals, which includes over 300 contacts and emails to shortcut the time it takes to get your pitch out!
From time to time, we’ll also post media opportunities in our Facebook group. Our Impacting Millions students have landed placements in O, The Oprah Magazine, Forbes, MindBodyGreen, and many more – a direct result of the opportunities we’ve shared.
Last but not least, there are several ways to collaborate and partner with other students in Impacting Millions, who include podcasters, bloggers, influencers, and top experts in their industry.
Can you guarantee that I will get media by signing up?
We can never guarantee anyone will receive media coverage. (There are just too many variables we can’t control.)
But out of any course you could possibly take, this is the one that’s most likely to help you get the results you want.
First, we help you get clear about the most ideal media for you. We show you how to identify low-hanging fruit as well as high-leverage, high-profile media opportunities. And you learn how to create a clear plan to get those opportunities.
We also have a powerful community that will be cheering you on, plus access to our senior media coach Lynya Floyd. So we’re giving you generous support to make it easier than ever to get media.
What if I have to miss a call?
That’s totally fine! All of the calls are recorded, so you can watch them at any time.
How much time will this take?
This is a 7-module course, which includes a short, bonus mindset lesson. For our core modules, we recommend setting aside 2 – 3 hours to dive into the content, take notes, review the resources, and implement.
After that, the amount of time you spend pursuing publicity opportunities is entirely up to you. You may choose to spend an hour a week pitching, or aim to record three podcast interviews a month.
If you’re not able to carve out that much time at first, don’t worry. You get lifetime access to the training and can work on developing your media strategy at your own pace.
This program is designed to help you break out of your comfort zone and unlock your full potential, so it will require hard work and commitment. However, it is also designed to give you the freedom to work through it on your own schedule.
There are no fast or guaranteed results, but (like most things in life) what you put into this training is what you’ll get out of it. The more you commit to putting yourself out there, the more you will grow because of it.
The goal of Impacting Millions is to help you spread your message to millions of people. You know big goals take time. If you’re truly looking to change the world, you’re going to have to put work into it.
When does the program start and what if I can’t get started right away?
When you join Impacting Millions, you get immediate and lifetime access to all seven modules and 50+ publicity resources.
Our Facebook community opens up on Monday, April 4th and we host live calls throughout the year.
All calls are recorded and uploaded to the membership site within 24 hours.
We’ll also be hosting three publicity various challenges at different points in the program to help you take massive action.
We understand that our students have busy lives, so we offer live support year-round. We encourage you to jump into the program whenever it works best for your schedule.
How do I know if I’m ready for the media?
If you have an important message to share, or a product or service you’re looking to get out into the world, then you’re ready for the media.
There are different types of media (being on TV, writing a guest post, being on a podcast, etc.), so we’ll help you figure out which type is right for you now, wherever you’re at in your business.
You don’t need a perfect website, have all of your offers ready to go, or rock-solid confidence to get started.
In fact, many people who join Impacting Millions have the same fears as you. But they’ve taken action in the face of fear, which has allowed them to break their limitations and skyrocket visibility and impact.
What if I’m uncomfortable putting myself out there?
We’re here to help you build the confidence you need to put yourself out there.
Impacting Millions is all about taking small and consistent steps towards your publicity dreams. The more you put yourself out there, the more it will become second nature. Plus, there are many types of media.
If you’re not comfortable in front of the camera, you might prefer doing guest posts. In this program, I’ll help you figure out the best types of media for you, based on your goals and the type of attention you want to get for your business.
What if I’ve already bought a publicity program before?
That’s fantastic! Clearly you understand the value of publicity since you’ve already invested in a program about this.
When it comes to something as important as reaching more people with your work, this is something you want to invest more in, rather than less.
In addition to our powerful publicity-getting system, which we update and refine each year, you also get:
- Valuable access to our senior media coach, providing you with feedback on your messaging and story ideas.
- New connections and collaboration opportunities with the next generation of influencers (our Impacting Millions rockstar students!), many who already have a raving fan base of their own.
- Publicity Challenges designed to keep you moving forward. No more wondering: “What should I do next?” The 60-Day Impact Challenge is a roadmap that takes the guesswork out of what you should be working on! And as an added bonus, you get points as you complete each step, and we’ll be awarding great prizes to those with the most points.
- Customized video feedback on one of your pitches! When you pay in full, we’ll have a top media professional personally review one of your pitches and give you detailed feedback, so you feel ready to pitch and step into the spotlight.
This is a big investment for me. How can I find the money to pay for this?
We understand this can be a big investment, which is why we offer a generous 12-month payment plan. As long as you make the first payment of $297, you can get started.
Many of our students have made the extra money they needed for Impacting Millions by selling unwanted items online, taking on a few extra clients, or having a flash sale for their services. Others have reallocated money in their household or personal spending budget to make room for Impacting Millions.
It is also very common for our students to attract new clients and work once they implement Impacting Millions in their business. When you get in front of more people and are positioned as a go-to expert, your business will naturally bring in more revenue. There are numerous ways to make the extra money needed for Impacting Millions. The real question is, “Are you ready to invest in yourself and your business?”
How does your Money-Back Guarantee Work?
Yes, Impacting Millions is backed with a 100% satisfaction guarantee. Dive into the modules, do the work, and if by the end of day on May 4th, 2022 (11:59pm ET) you no longer feel that it’s right for you, let us know at email@example.com.
We’ll ask you to share your completed coursework to show you gave it a chance. We’ll also ask you what didn’t work for you, because we always want to learn and improve. Once we receive your completed coursework, we’ll promptly deliver your refund.