Are You a Best Kept Secret Ready to Be Discovered?
If you dream of reaching & helping more people, let me show you how…
What Our Students Say About Impacting Millions®
Tepsii Tshikororo
“Oprah Magazine said YESSSSSSSS to me! One of my dreams come true.
Thank you Selena Soo for this course, the encouragement, and these opportunities.”
“I wasn’t going to join Impacting Millions because I wasn’t sure I could do it. I had no clue where to start, but the step-by-step of what to do was a game-changer.
As a single mom, I didn’t have a lot of time or money to get publicity. Plus, I’ve never been a writer!
Since Impacting Millions, I’ve been a source for MindBodyGreen, Women’s Health, Bravo TV, and Cosmopolitan… and landed a local TV segment on Fox!”
Katherine Pomerantz
“I joined Impacting Millions to get consistent, high-paying clients – and stop the feast or famine in my sales.
I did over 60 interviews in my first year of the program, leading to new clients and tripling my business revenue.
I discarded clients that didn’t fit my mission and I only have clients I love!”
Travis Baird
“I was so nervous about pitching myself for podcasts…but things have changed, and yesterday I was a guest on my 10th podcast episode of the year. This is just the beginning. I have so much gratitude for this group for providing unending inspiration, support, and guidance. 💓”
Travis Baird
Do you see other people in your industry getting all the opportunities and wonder, “Why can’t it be me?”
(It’s almost like they’re part of a secret club that you haven’t been invited to…)
It’s frustrating to see your peers…
- Land prime spots on podcasts and features in major publications… when you struggle to get people to read your latest blog post.
- Announce their book hit #1 on the bestseller list… when you still can’t find a publisher.
- Practically sell out a retreat with a $5,000 price tag (plus travel expenses) before it launches… when you’re trudging through free strategy sessions, hoping someone says yes to your program.
- Show up as “Special Keynote Speakers” at live events… when you struggle to get people to watch your Facebook Live.
- Get invited to speak to your favorite influencer’s mastermind group… while you’re inviting people to virtual coffee dates and getting a lukewarm response.
- Casually post a photo of their breakfast on Instagram and get 253 likes… when the only people who like your posts are a small group of close friends and family.
But at the same time, you wonder why it’s not you. Sometimes it feels like you’re invisible.
You know you need to build your following… and it’s not like you’re not trying.
But here’s the good news…
You have a powerful message to share with the world, too.
The only problem is… they don’t know it yet.
There’s a shortcut to reaching hundreds, thousands, or millions of people, multiplying your credibility by 10x, and making a bigger impact… instantly.
Generating Publicity & Industry Buzz
Think about it.
The same people who sell out their premium group programs, write bestsellers, and talk on big stages all have one thing in common…
Everyone seems to know who they are.
They get mentioned on “Top 10” or “People to Watch” lists.
They’re interviewed on multiple podcasts (or they launch their own podcast and land on the New & Noteworthy list).
It’s no accident.
These people have carefully and strategically pursued these opportunities to position themselves as top leaders in their industries.
So, What Can Publicity Do For You?
Yes, it’s amazing when your 1-on-1 clients tell a small handful of their friends about what you’re doing.
But then you’re stuck being “the best-kept secret” in the industry… while thousands of people you could be helping still have no idea who you are.
But when you have media outlets, famous podcasters, experts, and influencers with huge audiences putting YOU in front of hundreds, thousands, or even millions of people, while endorsing your work…
- It gives you instant credibility.
- It elevates your brand to a whole new level.
- It establishes you as a respected, trusted authority.
- People take you more seriously – and connect with your message more deeply.
- All of a sudden, potential clients show up, excited to work with you – regardless of your prices.
- And you don’t have to struggle… waving your hands to get noticed in a sea of other people doing similar work.
Imagine…
You land an interview with Amy Porterfield for Online Marketing Made Easy. Thousands of people feel connected to your story. All of a sudden your email list explodes with new people who are excited to hear about your next program.
Business Insider reaches out to you and says, “Hey, we’re impressed by how your business exploded. Can we interview you?”
A famous influencer everyone follows says, “Would you like to be a guest expert in my group program? I know the hundreds of business owners in the group would love to hear about your work.”
Then other people reach out to you to say, “I’m seeing you everywhere! Are you taking on private clients? I think I could use your help.”
As you enroll more clients into your programs, you start to collect more success stories and testimonials.
And now, whenever someone comes to your site, it’s immediately obvious to them that you’re the go-to expert. The real deal.
They see media logos of all the places you’ve been featured. Testimonials from influencers who endorse your work. Rave reviews from the people you’ve helped.
It’s clear that you’re making your mark on the world and that people are recognizing it.
These are all real-life scenarios my clients or I have experienced!
Do you see how these top websites, podcasts, magazines, and influencers will catapult your business to the next level?
If you’re thinking, “Sounds great, but those opportunities are probably out of my reach…”
The good news is…
This doesn’t have to be a pipe dream.
This can be your reality.
You don’t need to wait until you’re in business for 10 years, have an email list of 50,000 people, or write a bestselling book to get these opportunities.
Body confidence coach Ali Leipzig’s business had only been around for 6 months when she got a 4-page spread in Lucky Magazine… which led to an appearance on The Today Show.
Within 18 months of starting her business, social media expert Kimra Luna was featured on over 40 top business podcasts, got feature stories in Business Insider and Forbes, and Yahoo put her on their homepage as one of the five most inspiring personal finance stories of the year.
My student, Jaime Cross, signed a $3,000 client from a single podcast interview – even though she didn’t have a fancy website and was still struggling to create a free gift to capture emails.
We live in a world with 24/7 media coverage – an infinite number of publicity opportunities.
There’s just one problem with getting these opportunities… most people don’t have any idea where to start.
Let me show you inside Impacting Millions.
What You’ll Learn:
Kick-Off Lesson:
Module 1:
Create Your Plan to Become a Media Star
Discover media outlets that are right for you and create an action plan to score these dream opportunities, using them to attract more 1-on-1 clients, sell out your group program, or land a lucrative book deal.
Module 2:
Get the Media to Fall in Love with You
Make sure that when you pitch yourself to the media, you’re seen as a credible expert. And if you think you’re not ready yet…don’t worry, I’ll take you through a deep dive process to help you figure out how to put your best foot forward.
Module 3:
How to Pitch, Land, & Leverage Guest Posts
Guest posts can be an easy way to get started with publicity. Unlike print magazines that only publish 10-12 times a year and have limited pages – online publications are always looking for new content. And the returns from one guest post can be massive.
Module 4:
Become a Regular on Top Podcasts
There’s a bigger opportunity than ever to share your story on a podcast and connect with tens or hundreds of thousands of people in a meaningful way that grows your business. This is one of the best ways to sell high-end services and programs.
Module 5:
Secure Guest Expert Opportunities
Is your goal to work with some of the biggest influencers in your industry? Maybe you want to secure speaking opportunities at their high-end masterminds or become a guest lecturer in one of their premium groups? This module teaches you various ways to collaborate with influencers and get introduced to some of their most valuable customers – who might just be some of your ideal clients.
Module 6:
Get Featured in Prestigious Magazines
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
Module 7:
Land Interviews on Popular TV Shows
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.
Your Publicity Mentor
Hi, I’m Selena.
When I started my coaching business, I struggled to put myself out there.
(I’ve always been a behind-the-scenes person – happy to help someone else get recognized and become “the next big thing,” but never pursuing it for myself.)
But I realized if I wanted a business that would REALLY help people, I needed to let myself be seen.
I had the passion and ability to help people make connections. If I wanted to do that on a large scale, I had to take that leap, get publicity, and create my own buzz.
Because my business is not just about me. It’s about the people I’m meant to help.
If I stayed small and comfortable, the people who needed me would never be able to find me. I would go on, picking up just 1 or 2 clients at a time – but never making the true impact I felt called to make.
So, despite being a lifelong introvert who shied away from the spotlight, I decided to launch my business with a bang.
I took the publicity and relationship-building skills I’d been using to help others and used them to launch my own business.
From Day One of my website, people saw testimonials from Marie Forleo, Danielle LaPorte, and women’s magazine editors.
“A powerhouse of publicity and marketing genius, Selena Soo is connected, results-oriented, and beyond brilliant when it comes to strategy, execution and follow-through.”
Marie Forleo | Creator of MarieTV
“Selena! This pitch is impeccable. Every angle, the whole spirit of it… For the love of God, THANK YOU.”
Danielle LaPorte | Bestselling author of White Hot Truth
“Selena is the ultimate connector… She will help you make that important connection that will take your business to the next level!”
Rachel Hofstetter | Former Editor at O, The Oprah Magazine
I wrote a personal piece for Forbes.com that went live when my website launched – so I had a HUGE boost to my email list right out of the gate. (That article now has over 32,000 views.)
Fast Company wrote 2 thought leadership pieces around my ideas on personal branding and networking, which sent even more people to my list.
The founder of Ladies Who Launch personally endorsed me in a solo email, encouraging their list of tens of thousands of female entrepreneurs to opt in for my free gift.
I wrote a guest post for Ramit Sethi’s I Will Teach You To Be Rich. At the time, his list had 215,000 highly engaged and responsive readers, and that single post has grown my email list and customer base exponentially.
From all this media attention, new clients were joining my premium group programs and high-level mastermind, telling me, “I’ve been seeing you everywhere, and I knew it was a sign we’re meant to work together.”
(Even in the early days of my business, people spent $20,000 – $30,000 to work with me – all because they’d seen me featured somewhere as an expert.)
Others would email to say, “I saw your story. I’m saving up to work with you one day!”
People have even told me, “You’re on my vision board!” or “You came up during my meditation.”
And I’ve continued to seek new opportunities for media and publicity because I know just how powerful it is when people have already seen you, heard you, or read about you before they land on your website.
I’ve also been featured on Entrepreneur, Business Insider, and Positively Positive, and interviewed on Smart Passive Income with Pat Flynn and The Influencer Podcast with Julie Solomon.
In one of my biggest podcast opportunities yet, a one-hour podcast interview with Mixergy helped me earn $330,000 (yes, you read that right) from a single launch.
This pent-up demand in the marketplace to work with me didn’t happen by accident.
I intentionally pursued the right publicity opportunities to position me as a sought-after expert in my field.
But none of it would have happened if I’d continued to be too afraid to put myself out there.
So when you see other entrepreneurs who seem to make it big overnight, it’s not because of some special, secret magic they have.
It’s just because they made the decision to get visible and acquire the skills to get their name out there.
The good news is,
YOU can pick up these skills, too.
I can say that with total confidence because I’ve helped various clients, students, and friends land amazing publicity, including…
Jenn Scalia
on Business Insider
Isabel Foxen
on HuffPost Live
Ryan Levesque
on Inc.com
Dr. Tracy Thomas
on Redbook.com
Nadya Andreeva
on Women’s Health
Jo-Ná Williams
on Entrepreneur
Lara Riggio
on FOX News Health
Dr. Amy Shah
on Prevention.com
Daphne Cheng
in SELF Magazine
… and so many more.
- You don’t have to be an established business that’s been around for 5 – 10 years.
- You don’t have to be an extrovert or feel totally confident being in the spotlight.
- And you definitely don’t need lots of money to invest in getting media.
No more waiting to be noticed.
No more spending time convincing people to choose you.
No more having potential clients haggle with you on prices (when you know you’re worth more than what you’re asking in the first place!).
No more hour-long strategy sessions where you give someone your time, focus, and energy… only to hear them say, “Oh, this isn’t a good fit for me right now” or “I decided to work with someone else.”
It’s time to put yourself
out there with confidence.
Because I’m going to show you, step-by-step, exactly how to connect with influencers and the media to spread your message.
INTRODUCING…
Because you’re tired of playing small.
Hiding in the shadows while your colleagues shine.
It’s time for YOU to make a world-changing impact.
This program is for you if you are an entrepreneur, expert, coach, or service provider who:
- Knows you’re excellent at your craft and desires to help more people
- Has a vision board full of goals like TED Talks, writing a book, and speaking on stage
- Wants to be a sought-after industry expert with a waiting list of high-paying dream clients
- Is ready to step out of your comfort zone and connect with people beyond your old friends and Facebook network
- Is ready to scale your business quickly without spending hours and hours crafting content that doesn’t grow your audience
- Has a purpose to inspire, motivate, and ignite others, but you aren’t sure how to reach them
What You’ll Learn in Impacting Millions:
Kick-off lesson:
Mastering Your Mindset
Module 1:
- Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities.
- Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal.
- Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader.
Module 2:
In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience. I take you through a deep-dive process to uncover the hidden gems in your backstory that helps you get the attention you deserve.
- Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience.
- Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV news shows.
- Uncover what the media is really looking for when they decide which stories to cover.
Module 3:
- Create attention-grabbing headlines that editors at sites like Business Insider, Huffington Post, and MindBodyGreen won’t be able to resist.
- Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links.
- Develop a method to follow up with editors and form meaningful relationships with them, so they’ll want to work with you again and again.
Module 4:
When you share your story on a podcast, it helps you connect with your audience in a more personal way. And Module 4 shows you exactly how to land the podcast opportunities of your dreams.
- Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts.
- Learn how to ace your podcast interview: I’ll share important tips to help you prepare for the spotlight, and answer some commonly asked questions surrounding podcast interviews.
- Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or join your group program.
Module 5:
If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs, and masterminds – where your ideal clients are hanging out. These visibility opportunities can rapidly grow your business!
- Learn different ways you can collaborate with industry influencers to get introduced to their fans.
- Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are.
- Leverage these guest expert opportunities to enroll more people in your high-end offerings.
Module 6:
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
- Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more.
- Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover.
- Learn the proper way to follow up and nurture relationships with magazine editors, so you become a trusted resource to them.
Module 7:
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the do’s and don’ts of being on TV, so you can make the most of this valuable opportunity.
- Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America and more.
- Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes.
- Get my top tips for creating powerful sound bites that turn new fans into regular clients.
To sum it up, Impacting Millions shows you how to get the publicity opportunities of a lifetime, so you’re the indisputable choice for your ideal clients.
You’ll learn how to strategically leverage publicity to grow your brand and audience like never before!
Exclusive Enrollment Bonuses (Total Value = $10,397)
BONUS #1: Personalized Coaching From Me (Total Value = $3,000)
You’ll receive 6 Group Q&A Coaching Calls with me, where I can answer your personal questions about landing dream publicity opportunities to grow your business.
BONUS #2: Monthly Webinars with Senior Media Coach, Lynya Floyd (Total Value = $3,600)
Every month, you’ll also be invited to a Media Mentor Webinar, led by my Senior Media Coach Lynya Floyd. She’s a veteran magazine editor and writer for publications like Money, Glamour, Essence, Family Circle and Cosmopolitan. She’s also helped entrepreneurs, like you, get into Business Insider, Forbes, Entrepreneur, and plenty of top podcasts. Additionally, you can apply to get live feedback on your story ideas, pitches, and messaging!
BONUS #3: Access to The Master List of Our Favorite Media Professionals, which includes 300+ contacts and email addresses (Total Value = $1,500)
Use our Master List of Our Favorite Media Professionals to find contact information for important media contacts, including staff writers, editors, contributors, and podcasters. Our list ensures you have contact info that’s accessible in one place, to save you time before you scour the internet in hopes of finding the correct person to pitch.
BONUS #4: One-Year Membership to the Impacting Millions Club (Total Value = $1,500)
There’s a saying that your network is your net worth. It couldn’t be more true.
Personally, I wouldn’t be where I am today if it wasn’t for my incredible network of friends and colleagues who gave me access to high-profile visibility opportunities.
I want the same for you, so when you join Impacting Millions, I’m giving you access to the Impacting Millions Club.
The Impacting Millions Club is our private community filled with superstar students and high-achieving entrepreneurs who are doing inspiring work around the globe.
For example, if a group member lands a spot on Hay House Radio or a two-page magazine spread, I invite them to share their secrets and answer your questions in a special thread called Insider Shares.
Or…
When someone in the media asks me if I know a great health, business, or relationship expert for a story, I share these “unadvertised” opportunities with you in the Impacting Millions Club private Facebook community.
BONUS #5: The 60-Day Impact Challenge…with fun prizes you can win! (Total Value = $797)
It’s important to us that you get results during our program, and one way we’re doing that is through “The 60-Day Impact Challenge.”
During this challenge, you’ll follow a step-by-step roadmap designed to eliminate overwhelm and keep you taking small (yet powerful) steps forward as you pursue publicity. These steps build on each other so you get results quickly, making a huge impact on your business.
No more wondering, “What should I do next?” Each 60-Day Impact Challenge takes the guesswork out of what you should be working on!
And as an added bonus, you get points as you complete each step, and we’ll be awarding great prizes to those with the most points. (A little friendly competition never hurt anyone!)
“I always knew I was meant to be famous, but Selena helped it happen way faster.”
KIMRA LUNA
Founder and CEO at FreedomHackers
Plus, the networking opportunities and collaborations within Impacting Millions have been priceless! That alone is worth the investment.”
MARIAN BACOL-UBA
Speaker, Business Coach, and Founder of Thriver Lifestyle
Hiring a PR firm could cost you $5,000 – $10,000. Per month. (And that’s with a 3-6 month minimum.)
But with Impacting Millions, you’ll learn all you need to know to get your own publicity… forever.
Once you have these skills, you’ll be able to regularly land dream opportunities that most entrepreneurs never get.
Plus, you’ll build powerful relationships with the press that are worth their weight in gold.
And I want you to know…
Your biggest dreams are within reach. It’s your time to step onto a bigger stage and impact more people.
(It may seem scary at first – but really, keeping your ideas to yourself would be doing the people you could help a disservice.)
So…
Are You Ready to finally have the courage & confidence to stand in the spotlight
and get the publicity you secretly
desire & deserve?
PAY IN FULL TODAY to unlock these bonuses…
Bonus 1: Three Guided Implementation Sessions (Value $900)
Included With Impacting Millions – when you pay in full today
During our three guided implementation sessions, we work together as a group to complete specific tasks. During this dedicated work time, we’ll focus on developing your media bio, creating your story ideas, and writing and sending your pitches.
Bonus 2: Professional Pitch Review (Value $300)
Included With Impacting Millions – when you pay in full today
Send one of your pitches in for a professional review. Our friendly media professional will review it and provide you with warm and helpful video feedback with ideas to improve or polish your pitch so it’s media ready.
Total Value of Pay-In-Full Bonuses = $1,200
Have Questions / Need Help?
Our team is standing by to answer your burning questions. Let’s talk it out!
HEAR WHAT IMPACTING MILLIONS ALUMNI HAVE TO SAY
“For the love of god, THANK YOU!”
“Selena! This pitch is impeccable. Every angle, the whole spirit of it. Really, so good. I’m so impressed. You’re so in your zone. For the love of god, THANK YOU.”
DANIELLE LAPORTE
Bestselling author of White Hot Truth
“Anyone Selena brings my way, I immediately trust.”
“Selena has quickly become my go-to resource when I need an expert in, really, any industry. She is so passionate about her clients and only works with the best. Anyone she brings my way, I immediately trust.”
DEVIN TOMB
Executive Editor at Prevention.com
You’re Fully Covered With Our 30-Day Money Back Guarantee
I’m passionate about helping you reach more people and change the world. I know that if you take consistent action, you’ll see your visibility skyrocket – and your business transform. Join Impacting Millions today, and if by end of day May 13, 2020 (11:59pm ET) you don’t believe that you’ve received what you need from the program, just email support@selenasoo.com. Show us that you’ve done the work and we’ll give you a full refund.
“Selena is a master connector and a powerful guide for anyone looking to create an impactful brand.”
#1 New York Times bestselling author
“We doubled our list and sell out courses months in advance.”
“Selena’s brilliant insights, coaching, consultancy and contacts helped us to double our list size (already very healthy to begin with!), majorly increase our profile via online media and podcast invitations, plus attract high-end entrepreneurs such as Danielle LaPorte and Nisha Moodley to be cover girls for our inspired COACH Magazine – and sell out our courses months in advance.
“Selena helps entrepreneurs take their business to the next level in a soulful, authentic and scalable way. I cannot recommend her highly enough and will be forever grateful for the impact she has had made on our business.”
JULIE PARKER
CEO & Founder, Beautiful You Coaching Academy
“You won’t recognize your business one year from now.”
“I knew I needed to get more eyeballs on my offer, but I was truly at a loss for how to do that. Once I dug in and followed Selena’s process, I was amazed at how quickly I was able to gain traction and get YES to my pitches.
To date, I have been featured on 25 podcasts and I have 25 more in the pipeline. I have also been featured on Forbes, Yahoo Finance, Mom.me, Care.com, Daily Worth, and I spoke in front of 200 people at James Wedmore’s event, Business by Design. If you join Impacting Millions… you won’t recognize your business one year from now.”
TAMIKO KELLY
Baby Sleep Expert
Frequently Asked Questions
Will getting publicity help me grow my business?
Impacting Millions combines publicity with business strategy.
Sometimes people get a random press hit, but it doesn’t really do anything for their business because they’re not sure how to leverage it.
In this course, we help you think strategically about what your business goals are (i.e., email list growth, getting high-end clients, publishing a book, being seen as a thought leader) and what type of publicity can help you reach them quickly.
And then we show you how to leverage that publicity – to turn your new followers into raving fans and customers, and how to use this publicity in a strategic way to grow your business and brand for years to come.
Many of our students have landed high-end clients for their premium services and programs, along with customers for their products (info products, books, and other physical products) as a result of the publicity they secured through Impacting Millions.
Will Selena be connecting me directly to her media contacts?
No. That’s the type of service a publicist would provide (and a good one can charge $5,000 – $10,000 per month, with a 3-6 month minimum retainer).
What we do offer are regular opportunities to connect and be supported by our senior media coach, Lynya Floyd, on our monthly media mentor webinars. Lynya is a veteran magazine editor and writer for publications like Money, Glamour, Essence, Family Circle and Cosmopolitan. She’s also helped entrepreneurs (like you) get into media outlets like Business Insider, Forbes, Entrepreneur and top podcasts.
We are also gifting you our Master List of our Favorite Media Professionals, which includes over 300 contacts and emails to shortcut the time it takes to get your pitch out!
From time to time, we’ll also post media opportunities in our Facebook group. Our Impacting Millions students have landed placements in O, The Oprah Magazine, Forbes, MindBodyGreen, and many more – a direct result of the opportunities we’ve shared.
Last but not least, there are several ways to collaborate and partner with other students in Impacting Millions, who include podcasters, bloggers, influencers, and top experts in their industry.
Can you guarantee that I will get media by signing up?
We can never guarantee anyone will receive media coverage. (There are just too many variables we can’t control.)
But out of any course you could possibly take, this is the one that’s most likely to help you get the results you want.
First, we help you get clear about the most ideal media for you. We show you how to identify low-hanging fruit as well as high-leverage, high-profile media opportunities. And you learn how to create a clear plan to get those opportunities.
We also have a powerful community that will be cheering you on, plus access to our senior media coach Lynya Floyd. So we’re giving you generous support to make it easier than ever to get media.
What if I have to miss a live call?
How much time will this take?
This is a 7-module course, which includes a short, bonus mindset lesson. For our core modules, we recommend setting aside 2 – 3 hours to dive into the content, take notes, review the resources, and implement.
After that, the amount of time you spend pursuing publicity opportunities is entirely up to you. You may choose to spend an hour a week pitching, or aim to record three podcast interviews a month.
If you’re not able to carve out that much time at first, don’t worry. You get lifetime access to the training and can work on developing your media strategy at your own pace.
This program is designed to help you break out of your comfort zone and unlock your full potential, so it will require hard work and commitment. However, it is also designed to give you the freedom to work through it on your own schedule.
There are no fast or guaranteed results, but (like most things in life) what you put into this training is what you’ll get out of it. The more you commit to putting yourself out there, the more you will grow because of it.
The goal of Impacting Millions is to help you spread your message to millions of people. You know big goals take time. If you’re truly looking to change the world, you’re going to have to put work into it.
But we’ll make it as easy as possible for you. You’ll have expert training from Selena, support and feedback from our senior media coach, as well as templates, scripts, and resources.
Plus, you get to leverage each media appearance for years afterward, so the time you spend will be well worth it!
When does the program start and what if I can’t get started right away?
When you join Impacting Millions, you get immediate access to our bonus mindset lesson and the first two core modules.
Our Facebook community opens up on Monday, April 13. Starting that week, you’ll get access to monthly media mentor webinars, story idea prompts, and our supportive community for a full twelve months.
So if you can’t dive in right away, no problem! You can start any month that works best for you.
We’ll also be hosting two 60-day challenges and one 30-day challenge at different points in the program. This will support you with taking massive action in a short period of time – plus, you’ll have a chance to win some amazing prizes!
How do I know if I’m ready for the media?
If you have an important message to share, or a product or service you’re looking to get out into the world, then you’re ready for the media.
There are different types of media (being on TV, writing a guest post, being on a podcast, etc.), so we’ll help you figure out which type is right for you now, wherever you’re at in your business.
What if I’m uncomfortable putting myself out there?
The only way to impact more people is to reach them in the first place. We’re here to help you build the confidence you need to put yourself out there.
The more you put yourself out there, the more it will become second-nature. Plus, there are many types of media. If you’re not comfortable in front of the camera, you might prefer doing guest posts. In this program, I’ll help you figure out the best types of media for you, based on your goals and the type of attention you want to get for your business.
What if I’ve already bought a publicity program before?
That’s fantastic! Clearly you understand the value of publicity since you’ve already invested in a program about this.
When it comes to something as important as reaching more people with your work, this is something you want to invest more in, rather than less.
In addition to our powerful publicity-getting system, which we update and refine each year, you also get:
1. Valuable access to our senior media coach, providing you with feedback on your messaging and story ideas.
2. New connections and collaboration opportunities with the next generation of influencers (our Impacting Millions rockstar students!), many who already have a raving fan base of their own.
3. The 60-Day Impact Challenge designed to keep you moving forward. No more wondering “What should I do next?” The 60-Day Impact Challenge is a roadmap that takes the guesswork out of what you should be working on! And as an added bonus, you get points as you complete each step, and we’ll be awarding great prizes to those with the most points.
4. Customized video feedback on one of your pitches! When you pay in full, we’ll have a top media professional personally review one of your pitches and give you detailed feedback, so you feel ready to pitch and step into the spotlight.
And so much more…
This is a big investment for me. How can I find the money to pay for this?
We understand this can be a big investment, which is why we offer a generous 12-month payment plan. As long as you make the first payment of $297, you can get started.
Many of our students have made the extra money they needed for Impacting Millions by selling unwanted items online, taking on a few extra clients, or having a flash sale for their services. Others have reallocated money in their household or personal spending budget to make room for Impacting Millions.
It is also very common for our students to attract new clients and work, once they implement Impacting Millions in their business. When you get in front of more people and are positioned in the marketplace as a go-to expert, your business will naturally bring in more revenue.
There are numerous ways to make the extra money needed for Impacting Millions. The real question is, “Are you ready to invest in yourself and your business?”
How does your Money Back Guarantee Work?
Yes, Impacting Millions is backed with a 100% satisfaction guarantee. Dive into the modules, and if by the end of day on May 13, 2020 (11:59pm ET) you no longer feel that it’s right for you, let us know at support@selenasoo.com.
We’ll ask you to share your completed coursework to show you gave it a chance. We’ll also ask you what didn’t work for you, because we always want to learn and improve. Once we receive your complete coursework, we’ll promptly deliver your refund.
“Selena Soo is a woman you want on your side.”
MARIE FORLEO
Creator of MarieTV
“Selena will help you get your message out there in a bigger way.”
“Whenever one of my clients wants to increase their visibility in the media, I always recommend them to Selena. Selena has a keen understanding of what is needed to get your message out there in a bigger way, yet she doesn’t sacrifice integrity and authenticity in the process.”
LISA FABREGA
Women’s Leadership Coach
100% Risk-Free Money Back Guarantee
Remember – you have nothing to lose. With the 30-day money back guarantee, you have plenty of time to make sure the course is right for you.
Which means you can take action now and still know you have a safety net.
The skills you learn in Impacting Millions will shortcut your business growth and turn you into an admired industry leader.
And the best part?
You’ll impact even more people’s lives…making the difference you were meant to make in this world.
Ready to take the next step?
Pay in full today to unlock these bonuses…
Bonus 1: Three Guided Implementation Sessions (Value $900)
Included With Impacting Millions – when you pay in full today
During our three guided implementation sessions, we work together as a group to complete specific tasks. During this dedicated work time, we’ll focus on developing your media bio, creating your story ideas, and writing and sending your pitches.
Bonus 2: Professional Pitch Review (Value $300)
Included With Impacting Millions – when you pay in full today
Have your pitch reviewed by a friendly media professional. We’ll have a top media expert review your pitch and give you warm and helpful feedback that helps increase your chances of landing dream opportunities.
Total Value of Pay-In-Full Bonuses = $1,200
Have Questions / Need Help?
Our team is standing by to answer your burning questions. Let’s talk it out!
“My story was covered on huge publications including Forbes & Business Insider.”
“Working with Selena was one of the best business investments I’ve made. She is smart, insightful and well connected. My brand was featured on several well known industry podcasts and my story was covered on huge publications including Forbes & Business Insider as a direct result of Selena’s connections. I’m so grateful for the work we’ve done and will continue to do together.”
JENN SCALIA
Visibility Strategist & Online Business Coach
“Her teachings have created a wealth of influential connections for me AND my clients.”
“In the worlds of online marketing, business coaching, and personal development, Selena is one of the most connected people I know.
Selena also advised me on how to land and make the most of media opportunities, like recently getting featured in The New York Times. She has a generous heart and an impeccable reputation. If you ever have the chance to learn from Selena, TAKE IT. Her teachings have created a wealth of influential connections for me AND my clients.”
KRISTEN DOMINGUE
Life Purpose + Branding Coach
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© 2020 Impacting Millions